My background
It all starts with a passion: music and cinema. As a student, I sold electronics at Darty, then dipped into events and Japanese culture by helping organize Japan Expo for five years — stage manager of the main hall, logistics, sound. You learn to adapt to anything there.
Then came the defining adventure: 16 years at Son-Vidéo.com, France's number-one online hi-fi and home-cinema retailer. I touched everything — purchasing, sales, commercial strategy, marketing, advertising (on and offline), brand creation and import. Head of purchasing, then of marketing communications, then of commercial strategy, then of partnerships. That's where I learned how to take a company from €10M to €62M, and where I built a network across the whole industry.
The projects so far
Since 2024, I've put all of that experience to work on my own projects — coherent, on a single field: exceptional audio and image.
What keeps me going
An unapologetic geek, in love with music and cinema, drawn to design and beautiful objects — my desk looks like my interests (Star Wars, Dune, vinyl, gorgeous speakers…). That world feeds directly into HiFi Lovers.
What drives me today is passing it on: showing how AI concretely changes a team's day-to-day, and helping as many people as possible get their hands on it. That's the whole point of this Knowledge Hub and of my method.
Let's talk
I document all of this in public and I love talking about it. A question about my method, a project that intrigues you, or just the urge to compare approaches? Drop me a line:
hugo@hl-consulting.tech.
We can also follow each other on LinkedIn and X.