Community · Brand
HiFi Lovers
The neo-retro audiophile brand that brings enthusiasts together. A strong design system (the one that dresses this site), limited-edition merch, and editorial content — premium, geometric, red as punctuation.
What we build here
- Design system & art direction
- Merch drops (limited editions)
- Editorial content & community
- Brand voice (what we say, what we don't)
ハイファイ・ラバーズ — neo-retro · editorial · premium.
HiFi Lovers in print
The brand also lives in print, alongside the Haute Fidélité magazine — like the special issue HiFi Lovers × Yamaha 70 ans.
Related entries
All journal entries →-
HiFi Lovers Instagram strategy — Marine brief
Framing an Instagram strategy starting from scratch for HiFi Lovers: 70/30 archive/editorial positioning, 4 pillars, calendar, 8-week launch plan, before handing it to Marine.
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Collector Issue No. 1 cover anatomy — HiFi Lovers × Yamaha
Structuring the visual hierarchy of the first special issue cover by drawing on the visual grammar of 80s–90s Marvel/Image comics (corner box, masthead, collector badge).
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Yamaha special issue gifted to advertisers — Brevo × Shopify
Gifting the first HiFi Lovers special issue to advertisers with a clean mechanism: Excel list → Brevo → Shopify combinable promo codes restricted to the segment AND the product.
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INPI trademark management — HIFI LOVERS
Taking back control of the HIFI LOVERS trademark (already registered at the INPI without my knowing) and preparing a supplementary figurative filing + class 16 for print.