Build in public · Method & logbook
I build
with Claude.
More and more people ask me how I work with AI. Instead of repeating myself, I document everything here: my method, my config files, my projects, and the details of what I'm building — session by session.
Most requested
How I use Claude
My method comes down to a handful of .md files I drop into Claude's "Project Instructions." A main CLAUDE.md that defines my tone, my rules, and my context; extension files loaded on demand (strategy, dev…); and a dedicated file for each brand's DNA.
The guiding principle: Compound Engineering. Every time Claude gets my style wrong, I add a rule. The system improves with use — and all future work benefits from it.
See the method step by step
Understand to decide
Guides
Alongside the journal, I publish clear guides on AI and the tools I use: what it is, what it's for, what it changes. Written for busy merchants and decision-makers, but readable at any level — three reading depths on every page.
The first one lays the groundwork: generative AI and "LLMs", jargon-free, covering the major players and — most importantly — what they can't do.
What is AI and what's an LLM? →What I'm building
Projects
It all fits together: one method (Claude + context files) applied to one territory — high-end audio/video retail and the tools that power it. Dev (Cobra) feeds the stores, the stores feed the community (HiFi Lovers), and the personal lab is where I experiment.
Let's talk
Does this resonate?
I document all of this in public, and I love talking about it. If you're building with Claude, if any of these projects intrigues you, or if you just want to compare approaches — reach out, let's chat.