Cobra · Email design + brand guidelines
Supplier purchase order email template redesign (FR + EN)
Context
The supplier purchase order email template was functional but unstyled — plain text, no visual consistency. Goal: bring it up to the level of the already-styled "invoice payment" template, while reinforcing the message: reply directly to the email, no phone calls.
What was built
- FR template: red header banner, structured summary block (
#F7F7F7background), side reminder with#971928border, full footer - EN template: faithful translation, same structure, "France" added to the address for international suppliers
- Both ready to paste into Odoo (QWeb,
t-out, email-compatible)
What was tricky
- Working within the "locked text" constraint while restructuring: the 3-point list turned into a grid without altering a single word
- The insistence vs. heaviness balance resolved through distinct visual formats (banner vs. side box)
Stack
Inline HTML/CSS, QWeb (Odoo email templating), Cobra brand guidelines (#971928, #1A171B, #F7F7F7), Barlow font.
What this illustrates
Claude as a brand guidelines integrator: extracting the patterns from an existing template and applying them to another with a hard constraint (locked text + two languages). Zero back-and-forth on content.